Mobile-first email design is a must for marketers

Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s used by individuals in all age groups. 
But as technology has evolved, so have our habits around where and when we access email. For a number of years now, mobile and web email opens have far outpaced their desktop counterparts. More than ever, people are getting their information (and their emails) on the go — and marketers need to prioritise these mobile experiences.