How do you know if your social media plan has succeeded or failed?

As platforms evolve to provide more advanced analytics tools, it’s no longer a challenge to understand how your social media campaign has performed. You can access in-depth analytics insights into your organic and paid social media posts. However, measuring the impact of a campaign is more than just looking at the numbers on the dashboard.
You need to look at those numbers in the context of your campaign goals and previous campaigns (if any) as well as your industry. So, to ensure that you get a solid idea of whether your social media plan has succeeded or failed, follow the steps below to measure your campaign performance.