Webinar on convenience of out-of-home delivery

Meet customer demand for flexibility and convenience – give your shoppers more delivery options when [...]

How to reduce your return rate: 11 Tips for fewer returns

Unfortunately, customer expectations for a hassle-free returns process have made it difficult for brands to [...]

What sustainable shoppers want

Whether buying a new laptop, a cast-iron frying pan or yoga pants, more and more [...]

How consumer electronics brands can reduce holiday shopping returns

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly [...]

The rise of TikTok Shop: A game-changer for ecommerce

TikTok has recently emerged as a social media powerhouse. It has captured the attention and [...]

New Gmail and Yahoo policies impact ecommerce

Google and Yahoo announced this month new email-sending policies that could impact ecommerce and omnichannel [...]

Product feed optimization for ecommerce success

In the fiercely competitive realm of ecommerce, the success of your online store hinges on [...]

PPC trends: the role of generative AI in paid search

What are the best ways to get your business out in front of the millions [...]

Top 7 winning customer retention trends in 2023

Customer retention is crucial for retailers since it increases profitability while saving on marketing and [...]

How are FMCG brands succeeding on TikTok?

From product development to TikTok Shop, we look at effective strategies on the entertainment platform [...]

Lessons in live commerce: Getting started as a foreign brand in China

Brands who want to crack China would do well to crack live commerce, but how [...]

Paid social in a privacy-centric world

Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from [...]

How TikTok is becoming a mainstream holiday shopping tool

A new survey shows a growing number of consumers will use TikTok as a holiday [...]

ChatGPT for PPC marketers: 15 strategic prompts to use today

Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms [...]

The paid social landscape: from TikTok growth to AI-powered buying

Paid social media strategies have continued to evolve in the past couple of years, reflecting [...]

Why digital wallets are the key to modern loyalty marketing

Whether they’re shopping online or inside a physical store, today’s shoppers are growing tired of [...]

Delivering ‘niche at scale’: A look at influencer marketing trends

As the impact of creators and online communities is seen in big brand campaigns, is [...]

Generative AI: 75% of marketers are already using it or actively considering it

Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already [...]

7 things you need to know about this year’s holiday shoppers

This year, many holiday shoppers are planning to use AI tools for assistance in finding [...]

4 Ways retailers can future-proof their business

Will your business be around in a decade? That’s a tough question to face. But it’s [...]

Influencer marketing best practices for Black Friday 2023

Planning your Black Friday campaign? Lean on influencers to drive your social strategy forward and [...]

Unlocking customer conversion: The power of content and omnichannel marketing

In today’s digital age, the battle for consumer attention and conversion is fiercer than ever [...]

Top 5 SEO test ideas for retail sites

When SearchPilot began talking about building an SEO split testing software, back when we were [...]

Google Search’s core updates and your website

Several times a year, Google makes significant, broad changes to our search algorithms and systems. [...]

3 ways B2B marketers can use generative AI

As technology and automation evolve, B2B marketers can access tools and information faster than ever. [...]

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get [...]

Organic vs. paid social media: How to align your strategy

Uncover the differences between organic vs. paid social media and how to create an effective [...]

TOP 100 Cross-Border Marketplaces Europe 2023

Cross-Border Commerce Europe launches the fourth edition of the “TOP 100 Cross-Border Marketplaces Europe”. An [...]

How retail pricing software helps optimize markdown strategies

Are you a retailer struggling to keep up with the rapidly changing market? Do you [...]

Metrics for success: Measuring cross-channel performance

As the holiday season approaches, reviewing your cross-channel marketing programs and ensuring everything is set [...]

Fast fashion retailers increase return fees to reduce waste

Three in four unsellable returned items of clothing are dumped in landfill or burnt as [...]

Some retailers are letting shoppers negotiate lower prices with an AI chatbot

Earlier this year, shoppers who visited makeup brand Iconic London’s website received a surprising message [...]

Marketers need to be more selective with the data they use

Like most businesses, insurance- and financial-services company Nationwide relies on a wide range of data [...]

Supercharge your next marketing campaign: 5 Unconventional prompts for ChatGPT

Boring marketing campaigns are in no one’s best interests. Your potential customers won’t be enthused [...]

A guide to data clean rooms

The demise of third-party cookies is on the horizon and data privacy regulations are becoming [...]

The common arguments against content marketing

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content [...]

Marketers are returning to tried-and-true strategies like affiliate marketing

Amid the broader macroeconomic upheaval impacting the marketplace, the advertising landscape is undergoing its own [...]

U.S. consumers can directly make purchases on TikTok

TikTok has made its long anticipated deep dive into e-commerce. The video-focused social media platform, which [...]

App store localization: A complete guide

Diving into app store localization is crucial for unlocking growth in global markets on the [...]

Snap launches new tools to entice more brands to invest in AR experiences

Snap is rolling out a batch of new advertising and marketing tools for beauty brands [...]

Customer acquisition cost (CAC): How to calculate & reduce it

The best marketers in the world help their companies grow for the long term. However, [...]

How to get honest and substantive feedback from your customers

Businesses can’t improve operations without honest and substantive feedback. Customers can be reluctant to provide [...]

Black Friday Cyber Monday 2023: Week-by-week guide

For businesses, Black Friday and Cyber Monday represent more than just dates on a calendar; [...]

6 Holiday-readiness tips from customer engagement experts

With the busy holiday shopping season on the horizon, marketers are hard at work shaping [...]

TikTok says SMBs can’t go viral without understanding this first

In recent years, TikTok has emerged as a powerful tool for small and medium-sized businesses [...]

The rise and reach of Request for Payment (RfP) capabilities

The digital payments ecosystem stands at the tideline of a new era as systems such [...]

Effective marketing triggers for retailers

Retailers know by now that an abandoned shopping cart (AC) is an important trigger to [...]

Why growing retailers prioritize the checkout experience

The checkout experience is a pivotal point of transformation for e-commerce retailers. If you’re not [...]

Retail media: How retailers are becoming advertising giants

Shoppers browsing their favourite websites, from Argos to Amazon, may be bombarded with a raft [...]

The future of AI in the retail industry: What to expect

Regardless of what technology the future will bring, it is clear that artificial intelligence is [...]

Always show the number of user ratings in list items

Throughout multiple rounds of Baymard’s large-scale testing, it’s clear that user ratings and reviews are [...]

Beyond clicks and opens: it’s time to expect more from your email reporting

Jess Grossman would be the first to tell you your highest order rate is most [...]

Brands are increasingly testing out virtual sizing tools

Online apparel brands are increasingly warming up to new sizing technologies. This summer, Shopify added TrueFit [...]

The current state of e-commerce product page ux performance

The product page is the centerpiece of users’ product-purchasing decisions, as nearly all users go [...]

The EU Commission’s proposal for PSD3 and PSR

On 28 June 2023, the EU Commission presented proposals for a Payment Services Directive 3 [...]

One marketing model that’s helped well-known brands become extraordinary

Well-known brands such as Google, Apple, Uber, Nike and Amazon didn’t become extraordinary by accident. [...]

Top 250 Fashion & Beauty Retail Europe: Annual Ranking

Cross-Border Commerce Europe has released the second edition of “Top 250 Fashion & Beauty Retail [...]

Why it’s time to reinvent and future-proof your approach to content marketing

To succeed in the highly competitive creator economy of today and the future, content marketers [...]

How the beauty industry appeals to new consumers

The quintessential quality of beauty is it allows one to present themselves in a way [...]

Strategies for a more resilient supply chain

The retail industry faces numerous challenges in today’s rapidly changing market, and among the most [...]

DTC brands are warming up to off-price retail

In addition to death and taxes, one of the certainties in the retail world is [...]

Luxury brands need to evolve to embrace Gen Z’s multifaceted approach to beauty and fashion

For Gen Z, the rise of social media has decentralized and democratized beauty. As an industry [...]

How AR technologies can help retailers enhance customer experience

According to a recent report by SkyQuest Technology, the adoption of augmented reality (AR) by [...]

What can Twitter analytics tell you?

Everyone from small businesses to individuals aspire to build a following community on Twitter. This [...]

How to create effective marketing segmentation and persona strategies

We’re in the era of social media and constant online presence — brands are battling [...]

Email marketing automation: Tips and strategies for success

As technology and customer expectations continue to evolve, embracing email marketing automation is no longer [...]

Selling on TikTok in 2023

It is undeniable that for a large part of the British population, social media and [...]

Retail AI use cases and trends

Retail has been undergoing a digital transformation for some time. Most of us have seen [...]

Google virtual try-on – what is it, and how does it affect SEO?

Google has taken many steps over the years to advance the online shopping experience for [...]

Maintain holiday customer engagement

With people shopping for holiday gifts much earlier in the year, brands must adjust when [...]

Generational comparison on the use of payment methods

The generational comparison bibliography is full of contributions that go into detail on all of [...]

Prepare for Black Friday 2023: 28 Tips for ecommerce stores

As the holiday season approaches, businesses worldwide gear up for the shopping extravaganza of Black [...]

How large ecommerce companies are selling on social media

First, let’s make this distinction clear. Social Selling is similar to traditional marketing, and is [...]

Notable email and SMS marketing trends from the first half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing [...]

After reconsidering free returns, fashion brands get creative

From introducing AI-powered fit tools to incentivising exchanges, aggregating parcel drop-offs and localising logistics, brands [...]

How to build an ecommerce content calendar

In the fast-paced world of ecommerce, strategic and well-planned content can make all the difference [...]

4 Ways retailers can leverage generative AI to drive revenue and productivity

Apple co-founder Steve Jobs once said, “People don’t know what they want until you show [...]

Why do local businesses have to worry about content marketing

Unique, relevant, entertaining content can set a local business apart from its other small local [...]

The impact of Artificial Intelligence on B2B sales and marketing

Today, one of the biggest technological advancements is Artificial intelligence (AI), which has immense B2B [...]

Google’s Search Generative Experience and the future of ecommerce SEO

After a whirlwind latter end of 2022 and first half of 2023 with the explosion [...]

10% of fashion retail returns are not put back on sale

Fashion retail returns can be a difficult business to quantify, due in part to the [...]

How the rise of generative AI is reshaping ecommerce

Only 1.6% of customer interactions worldwide are automated through artificial intelligence. This percentage is projected [...]

The impact of AI for customer support agents

There’s one question popping up across the tech space, from boardrooms to water coolers, and [...]

App store optimization in 2023: What’s new?

For app marketers to stay ahead of the game, it’s important to stay on top [...]

How Mars, Colgate-Palmolive, Nestlé & Coca-Cola are exploring Generative AI

Generative AI has been the term on everyone’s lips this year, and CPGs are not [...]

Gen Z may be the end of generational marketing

As marketers, we love categorizing people into demographic groups, especially by generation. Unfortunately, this tidy [...]

Want to understand shopper decisions? Context is the key

Did you know that shoppers, on average, consult approximately 18 sources of information before making [...]

14 Social media metrics that drive results in 2023

Ever feel like your social media metrics are whispering secrets to you? Like they’re trying [...]

Should brands ditch X as a customer service platform?

The platform formerly known as Twitter has long provided companies with a space to effectively [...]

Update your SEO strategy for the AI era

Quick. Pull up your SEO strategy. Does it read any differently today than before AI made [...]

Progressive Web apps vs. native apps: Which one is right for your business

Explore the key differences between Progressive Web Apps and Native Apps to determine which one [...]

Find the right AI chatbot for your support team

According to our research, 69% of support leaders plan to invest more in AI in [...]

Evolving retail: The need to elevate omnichannel capabilities

To attract and retain customers in today’s retail environment, retailers must be able to cater [...]

How does Amazon & Netflix personalization work?

In the recent few years, personalization has taken concrete steps to break out from ‘hype’ [...]

A 4-Step guide to kickstart your personalization program

Today’s leading online enterprises know the key to cracking higher conversions—providing relevant experiences to users [...]

How can AI transform the retail customer experience?

AI has been helping businesses deliver the best service for their customers, meanwhile, helping said [...]

Care and repair: how can bricks-and-mortar fashion stores make it work

An ever-increasing focus on the environment, combined with a challenging economic climate, mean that many [...]

Shipping fees, cart abandonment and the secrets to success

We’ve all heard it: “Fast and free” is the ecommerce shipping mantra. But what does [...]

Harness the power of AI to stay ahead of changing shopper trends

Consumers’ seamless movement between digital, physical, virtual, and social platforms are multiplying the number of [...]

Amazon Prime Day 2023 – what did we learn?

Early analysis of Prime Day 2023 results reveals a few key informational nuggets for e-commerce [...]