Gen Z and Millennial shopping trends in 2024

Marketers and retailers agree: Gen Z and Millennials are distinctive generations heavily influenced by their relationship with technology, their values, and their social media engagement. They require a unique [...]

Text message marketing trends to consider this year

2023 cemented SMS as a top-performing marketing channel for retail, among other industries. Consumer demand to receive text messages from favorite brands has caused retailers to listen and act! [...]

Earth Day 2024: Consumer trends in sustainable shipping

As more and more consumers become focused on sustainability, businesses have responded with widespread efforts to streamline packaging, reduce waste, and find more eco-conscious shipping methods— but many retailers [...]

Top 7 ecommerce fulfillment mistakes to avoid

Online retailers must run a cost-efficient, streamlined eCommerce fulfillment operation to deliver exceptional customer experiences. But doing so can be challenging. Here are 7 mistakes that eCommerce retailers need [...]

Nearly 80% of consumers won’t buy again after a bad post-purchase experience

Retailers and consumers are disconnected when it comes to expectations around the post-purchase experience, and this is costing retailers. eMarketer reports that 83% of consumers think the post-purchase experience [...]

An in-depth guide and best practices for mobile SEO

Is your website ready for the mobile-first indexing era? Discover the importance of mobile SEO and how to optimize your site for mobile devices. Over the years, search engines [...]

Influencer marketing rules and regulations you should know

In the US alone, it’s estimated that influencer marketing spend will reach $7.14 billion in 2024. It’s clear that influencer marketing is now a core strategy for brands to [...]

How market leaders measure influencer marketing

It’s never been more important to be able to measure the effectiveness of influencer marketing. The good news is, with the rise of influencer marketing technology, there are now [...]

Improve customer service with AI and keyword chatbots

Discover how AI and keyword chatbots can help you automate key elements of your customer service and deliver measurable impact for your business. A customer service chatbot uses AI, [...]

Win-back emails guide

One of the major challenges facing e-commerce companies today is customer retention. Acquiring new customers takes time, effort, and resources, so when a customer stops buying your products or [...]

AI-powered Internal Linking Tools

Internal linking is crucial for search engine optimization. It helps Google discover all pages on a site and assign value to each. The more links to a page, the [...]

The top 6 segmented marketing trends to maximize ROI

As marketers strategize for 2024 and beyond, it’s critical that they keep their campaigns fresh and look ahead toward upcoming trends. Consumer needs and preferences are always evolving, as [...]