What is influencer whitelisting?

In the fast-paced world of digital marketing, brands are constantly vying for attention in an oversaturated market. One unique strategy that has gained momentum in recent years is influencer [...]

Where AI meets iot to deliver retailers real-time insights inside and outside the store

The three use cases where the convergence of artificial intelligence and Internet of Things underpinned by event streaming is making a real difference to retailers and their customers are [...]

AI, Unified Commerce, and MACH: The trifecta driving ecommerce in 2024

The implementation of transformative artificial intelligence-enabled technology investments is shifting the paradigm for how e-commerce businesses operate. Experts  estimate that two-thirds of service providers are already forming cross-functional initiatives [...]

AI has changed how search works

Discover how AI has revolutionized search engine algorithms and changed the way SEO works. Learn about the impact of AI on keyword research and content creation. Much of the [...]

Surprising search behaviour teaches this important lesson

If your goals are related to organic search, you’ve faced a challenging year. Search continues to disrupt the work of content and marketing teams. From new algorithms to false [...]

For retailers, unlocking the mysteries of cost

In the face of increasing consumer price sensitivity, retailers need a full understanding of their costs, including the underlying manufacturing costs of the products they sell, in order to [...]

Engage in effective customer communication with canned responses

Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what [...]

8 Demand generation tactics to implement in 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, [...]

How to increase customer loyalty

It’s no secret that with skyrocketing acquisition costs and competitors looming at every corner waiting to tempt your audience away, customer loyalty has become the Holy Grail of sales [...]

Mobile optimization: What it is & how to do it successfully

Year after year, the functionality and sophistication of mobile technology increases. With more customers using mobile devices and channels than ever before, it’s never been more important for marketers [...]

How to improve customer satisfaction: 13 Effective ways

To run a successful business, you need a product (or service), a plan, and—most importantly —customers. A healthy business cannot exist without customers. And once you do win business, [...]

How to master AI email marketing

Email is a hugely important marketing channel for any brand. According to Hubspot, email has an average ROI of $36 for every $1 spent. But, like many aspects of [...]