10 Customer apology email templates to help retain business

You can — and should — prepare for these mishaps with a library of apology email templates. A timely apology email builds trust, prevents churn, improves your retention rate, protects your bottom line, and keeps your company name in good standing.
According to KPMG, 46% of customers who are truly loyal to a brand will remain so even after a negative experience. They’re also far more likely to recommend a brand to friends and family or write a positive review online.