Why you need to create content for after the sale

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial.
This is especially true in a post-pandemic world. The changes and financial challenges companies have faced over the past few years have highlighted the importance of getting repeat business and building long-term customer relationships. In fact, acquiring new customers can actually cost more than retaining them.