Product visuals can increase add-to-cart rates

Add-to-cart rate is the percentage of visitors that add at least one product to their shopping cart during their session. This metric often indicates the success of product marketing, optimization of product pages, and overall promotion.
When an online marketer googles topics such as “increase add-to-cart rate” and “e-commerce conversion rates,” the most common suggestions revolve around rational tips in the form of free shipping, discounts, no need to create an account, easy return policy, etc. The list is endless. But are most shoppers this rational? Aren’t there ways to really increase their desire to buy things that can bypass these rational hurdles?