Profiling Gen Z in payments: Digital-first and cause-driven

Gen Z, generally agreed to consist of those born between 1997 and 2012, is the largest living generational cohort; in 2022, according to UN data with analysis by FXC Intelligence, they comprised 25.3% of the global population. Gen Z made up 19.97% of the 2022 working age population, and as we enter 2023, the proportion of Gen Z in the workforce will continue to grow. This shift brings greater influence and purchasing power, with a 2021 Bloomberg estimate finding that the US’s Gen Z cohort already had $360bn in disposable income.