5 Ways to improve your email marketing strategy

The first email may have been sent in 1971, but email marketing is still fresh in 2023, and there’s never been a better time to invest in it. 
Email marketing is a powerful tool for businesses to reach audiences and drive conversions. 49% percent of shoppers enjoy receiving promotional emails from their favorite brands on a weekly basis, and half of them make a purchase as a result of marketing emails at least once per month.