Why SMS is an essential part of your e-commerce strategy

From email inboxes to social networks, and across mobile phones and laptops, shoppers today move seamlessly from one channel to another to engage with brands. Google found that consumers shopping across multiple touchpoints have a 30 percent higher lifetime customer value than those who donโ€™t. In relation, Aberdeen revealed that 51 percent of marketers use at least eight channels in delivering customer experience.

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