Price-sensitive gifters: 10 ideas for retailers – GiftNow

By understanding a price-sensitive gifter’s behavior, retailers will be in a better position to [...]

The Metaverse in retail: taking brand recognition, engagement and loyalty to a new level

The metaverse economy presents a sizable opportunity for brands and retailers. In this report, [...]

Text commerce is upfront permission to sell

Some ecommerce merchants obtain shoppers’ payment card information upfront and permission to send offers via [...]

How to prepare your organization for the future of brick-and-mortar

The past two years have shown us the value of preparation. For the first [...]

Short links on TikTok: Tips marketers need to know

TikTok has taken social media by storm and shows no signs of slowing down. [...]

9 Essential steps in building a winning SEO strategy

Online shopping has taken over the world. While people still run to the store to [...]

What is retargeting and how to use it to drive your growth

What is retargeting and why do you need it? Well, because it’s easier than [...]

5 Ways the shopper journey is changing

While it may be a cliche, it’s important that brands and companies remember that [...]

How to build a successful cross-border business with e-commerce localization

When it comes to products and services, physical borders have, in many ways, become [...]

23 Simple email marketing tips to improve your open and clickthrough rates

Practicing good inbound marketing means sending emails to people who actually want to hear [...]

How to offer free shipping without going broke

Offering free shipping with online orders has always attracted customers. Most shoppers have come [...]

Psychological pricing: 7 Research-backed strategies that convert

Psychological pricing. Ask most retailers what it is, and they’ll usually say that it’s pricing [...]

Omnichannel customer revolution: 3 keys for your strategy

Planning how companies communicate with customers has always been an important aspect of marketing [...]

Why retailers like Sephora are upgrading their BOPIS platforms

Sephora became the latest retailer to give its delivery and pickup options a tech [...]

The ultimate guide to live shopping on YouTube

Since the coronavirus pandemic forced people to stay indoors, live shopping has grown tremendously. [...]

The undeniable influence and purchasing power of Gen Z

As millennials begin to age out of the coveted 18–49 shopping demographic, we’re seeing [...]

How Augmented Reality (AR) is changing ecommerce shopping as we know it

According to Statista, the augmented reality market is valued at $30.7 billion, with around [...]

There’s a new way to buy products on Instagram — right in Chat

Instagram helps people discover and connect with what matters most to them. And it’s [...]

Customer perceived value and 6 ways to improve it

This is how shoppers decide whether your brand, products, or service not only fits [...]

US marketplace facilitator sales tax laws: everything you need to know

Sales tax laws for marketplace facilitators are quickly covering the United States, holding online [...]

Live shopping apps have best quarter ever

Even though the top eight live shopping apps have grown installs 123% YoY in [...]

TikTok abandons ecommerce expansion in Europe and US

TikTok has abandoned plans to expand its live ecommerce initiative in Europe and the [...]

Most of Gen Z can’t afford Gucci: Here’s how the brand is reaching them anyway

Cultivating affinity with next generation consumers is essential for any brand that wants to [...]

Influencer marketing on TikTok and how it compares to Instagram

TikTok made headlines last year with the announcement of its 1 billion monthly active [...]

Can Pinterest prevail in e-commerce?

Pinterest was the latest technology company to announce it was ushering in a new [...]

Driving sales performance with conversion

Across every segment, from specialty luxury to discount merchandisers, retailers are obsessively focused on [...]

Can live sales improve customer satisfaction?

The concept of customer satisfaction may seem simple: make customers happy, then keep them [...]

Google unveils new shopping ad formats across Search and YouTube

At Google Marketing Live, Google announced the latest ad products across Search and YouTube, [...]

Instagram influencer marketing market size

Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is [...]

3 Ways to reduce abandoned shopping carts

Imagine live selling to your customers. You’re excited to see so many of them [...]

Shifts in fashion and beauty consumer behaviour

Big name buyouts, post-lockdown make-up trends, and surging sales of “going out” clothes. The [...]

12 Essential SEO data points for any website

Feel like you’re drowning in a deluge of data? Here are 12 SEO data [...]

What every brand should know before launching into live selling

Live selling proved a lifeline for retailers and brands over the past couple of [...]

Live selling is shaping the future of ecommerce

If you’ve used social media, chances are that you have watched live streaming videos [...]

Brands catch the micro-influencer wave

When shoe company Converse launched its Chuck Taylor All Star CX line of sneakers in [...]

7 ways to deliver leading digital customer service

When the time comes to seek support, customers reach out to brands across a variety [...]

7 ways to deliver leading digital customer service CX

When the time comes to seek support, customers reach out to brands across various channels. [...]

Re-invent customer engagement with AI and Digital

Improving customer experience and growing the bottom line are top post-pandemic business goals. There’s also [...]

2021-22 Blue Paper on European Cross-Border Scale-Ups and their strategic importance in facilitating intra-continental trade & export

Cross-Border Commerce Europe releases its 2021-22 blue paper exploring the state of play of European [...]

Twitter partners with Shopify to bring merchants’ products to Twitter Shopping

As part of its ongoing efforts to expand into e-commerce, Twitter today announced a [...]

10 Common website navigation mistakes you must avoid

Website navigation should be straightforward and intuitive. To achieve these traits, we outline ten common [...]

Cart abandonment vs checkout abandonment

According to research conducted by Baymard Institute, $4.6 Trillion was lost by online businesses [...]

The importance of guest checkout

A $25B retailer replaced the “Register” button on their checkout page with a “Continue” [...]

The state and future of BNPL

For many consumers globally, the options for non-cash payments have traditionally been between credit [...]

Cross-border eCommerce: Belgium ranked 5th in EU

In 2021, Belgium ranked fifth among European countries that are attractive from a consumer perspective [...]

The ins and outs of consumption tax: VAT, GST, and Sales Tax

Oh, the wonderful world of sales taxes. So many different delights to learn about, [...]

4th edition of “TOP 16 Countries Cross-Border Europe”: the annual ranking of the best 16 European countries in cross-border online shopping

Brussels, June 23rd 2022. Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, [...]

The EU Commission proposes new legislation to ban greenwashing and planned obsolescence

Nowadays, an increasing number of consumers tend to buy more responsibly. For this reason, even [...]

6 Types of social media content that your audience really needs

Social media in 2022 is just part of the way we live. People spend [...]

Building a next generation live shopping experience

As the shift to e-commerce continues, video will play an increasingly important role. Consumers [...]

3 eCommerce and social media trends to watch for the rest of 2022

eCommerce sales have been on the upswing as a share of total sales since [...]

Turning to technology to differentiate yourself in a highly competitive market

Be it for physical retail, online selling or a hybrid of the two, attracting [...]

I’m Gen Z & these social media channels matter to me

Generation Z are the future. Companies need to connect with them now, to build [...]

Zara limits free returns to in-store only

Not unlike the retail industry itself, the longstanding “free shipping, free returns” eCommerce business [...]

Increasing customer retention in e-commerce

Resale and customer retention rate or customer journey: you may have already heard all these [...]

Preparing for Gen Z shoppers

HOW TO ATTRACT, CONVERT, AND RETAIN YOUNG CONSUMERS. Gen Z, the population born between 2000 [...]

Top ecommerce chatbot use cases

A chatbot is an artificial intelligence software that simulates and processes human conversation and [...]

Introducing catalog-powered AR shopping lenses

Brands can now connect their Product Catalogs to their AR Lens experiences on Snapchat. [...]

6 Short-form video trends online marketers should watch in 2022

Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube [...]

For Google, retail’s omnichannel future is now

As analysts and investors pored over Google’s record fourth-quarter results Tuesday (Feb. 1), which [...]

Setting a brand-new stage for B2B buyers

The pandemic continues to spur a dramatic shift in B2B buyers’ behaviors and preferences, [...]

Pinterest digs deeper into ecommerce with new product rollouts

Pinterest isn’t putting a pin in its ecommerce ambitions anytime soon. The social media platform [...]

Challenges faced by beauty brands in the global DTC landscape

As the world adapts to ongoing unpredictability, there is widespread consensus that many consumers will [...]

4th edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the top 500 European cross-border online shops

Brussels, March 31 2022. Cross-Border Commerce Europe, the platform that stimulates cross-border e-commerce in Europe, [...]

The 2022 engagement rate benchmark for branded influencer content

We studied over a thousand beauty brands in the US, UK, and France to [...]

Top social platforms for 2022

Many of us marketers would love to be the pioneer on a new social media [...]

Twitter Shops testing begins in the U.S.

Twitter has announced Twitter Shops, a bet on providing the popular social media network [...]

50%+ of young shoppers don’t return unwanted items

As post-holiday returns skyrocket due to the explosion in e-commerce sales globally, Gen Z [...]

Top 3 retail customer experience trends for 2022

The future of retail is more human and more digital. Customer experiences continue to [...]

Gen Z’s new shopping habits may kill off unprepared brands

For the past decade, brands have scrambled to serve millennials. Now, brands are reinventing [...]

6 Top tips to improve your Google ads ad relevance

In the world of paid search, there’s always room to improve the searcher experience and [...]

Instagram launches Live Rooms for live broadcasts with up to four creators

Previously, you could go live with only one other person in a stream, but [...]

TikTok is testing out a seller marketplace

TikTok might be opening itself up to third-party sellers. The company recently published a page [...]

35 Marketing automation tools for 2022 (by use case)

There are two universal truths about marketing automation tools: Not every business or marketing team [...]

Everything you need to test and optimize ecommerce Web forms

Web forms — pop-ups, in-line forms, and more — are a great way to generate [...]

DTC beauty brands double down on cross-category collabs

From plants to meal kits, beauty and personal care brands are forging Instagram alliances [...]

The importance of video in B2B selling

The consumption of digital video content has exploded over the past few years. Zenith, [...]

Why both paid and earned influencers are essential to your youth digital strategy

Influencers are essential to a successful youth digital strategy. As the second-largest influenceon young [...]

The after-sales opportunity

The customer’s journey isn’t over once they click “buy”. Your post-sales engagement with your [...]

Cross-Border Commerce Europe launches its 2021-22 blue paper deep-diving into the increasing importance of Customer Centricity in the European retail market

Cross-Border Commerce Europe launches its 2021-22 blue paper deep-diving into the increasing importance of Customer [...]

How to use email automation for customer re-engagement

Everyone is juggling their own lives, challenges, goals, and to-do lists. That means that [...]

CPG brands redefine their marketing approach

The holiday season is upon us, but consumers are celebrating differently than they have [...]

How to handle sales tax if you have customers in the United States

US sales tax is levied in almost all 50 states, but at different rates [...]

How Snap is trying to get more brands to use augmented reality

To help get businesses more comfortable with AR, Snap has rolled out a flurry [...]

3 Unconventional CRO tactics to skyrocket your revenue

Conversion rate optimization (CRO) is not for the faint of heart. It’s tough to [...]

The challenges of cross-border duties and taxes

Ecommerce brands selling into international markets need to navigate the duties, taxes and customs [...]

Amazon Style debuts first physical apparel store in LA

Amazon’s first-ever, brick-and-mortar apparel store, slated to open later this year in Los Angeles, [...]

Snapchat launches new AR commerce & shopping experience

Snapchat has announced an upgrade to its augmented reality (AR) shopping, with the launch [...]

How DTC ecommerce brands can increase post-holiday conversions

After the highs of peak season, cross-border ecommerce brands will want to continue to [...]

A Guide to the Japanese ecommerce market for cross-border brands

Japanis the third-largest economy in the world1 with a GDP of US$5 trillion2. GDP [...]

International tax update: Digital service tax, dead and done with?

On 8 October 2021, the already historical agreement about Pillars I and II was [...]

The anatomy of a great package tracking email

Amid a cluttered inbox, package tracking emails reign supreme in terms of engagement. With [...]

Klarna introduces universal shopping app

The global payments provider and shopping platform has released its all-in-one shopping app across [...]

Consumers bring domestic ecommerce demands to growing cross-border transactions

More than a decade ago, when cosmetics company 100% Pure was starting to sell [...]

Instagram video update: What you need to know to adjust your social strategy

Adam Mosseri, head of Instagram, recently said it was “no longer a photo-sharing app.” [...]

25 Unique SEO tactics that deliver big results

Wish link building could be a passive task? Want to be guaranteed top positions on [...]

Snapchat continues to advance its AR try-on tools

Snapchat has provided a new showcase of its evolving AR Try-On tools via a [...]

Klarna launches a physical card in the UK

Klarna has announced it is launching a physical card in the UK through Visa. The [...]

The Top 3 e-commerce trends for 2022

In the highly competitive and fast-paced world of e-commerce, one thing is always certain: [...]

Here’s how Meta is changing facebook ads targeting for 2022

Meta has announced the removal of Facebook Ads audience targeting options across four categories, [...]