Top ecommerce chatbot use cases

A chatbot is an artificial intelligence software that simulates and processes human conversation and [...]

Introducing catalog-powered AR shopping lenses

Brands can now connect their Product Catalogs to their AR Lens experiences on Snapchat. [...]

6 Short-form video trends online marketers should watch in 2022

Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube [...]

For Google, retail’s omnichannel future is now

As analysts and investors pored over Google’s record fourth-quarter results Tuesday (Feb. 1), which [...]

Setting a brand-new stage for B2B buyers

The pandemic continues to spur a dramatic shift in B2B buyers’ behaviors and preferences, [...]

Pinterest digs deeper into ecommerce with new product rollouts

Pinterest isn’t putting a pin in its ecommerce ambitions anytime soon. The social media platform [...]

Challenges faced by beauty brands in the global DTC landscape

As the world adapts to ongoing unpredictability, there is widespread consensus that many consumers will [...]

4th edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the top 500 European cross-border online shops

Brussels, March 31 2022. Cross-Border Commerce Europe, the platform that stimulates cross-border e-commerce in Europe, [...]

The 2022 engagement rate benchmark for branded influencer content

We studied over a thousand beauty brands in the US, UK, and France to [...]

Top social platforms for 2022

Many of us marketers would love to be the pioneer on a new social media [...]

Twitter Shops testing begins in the U.S.

Twitter has announced Twitter Shops, a bet on providing the popular social media network [...]

50%+ of young shoppers don’t return unwanted items

As post-holiday returns skyrocket due to the explosion in e-commerce sales globally, Gen Z [...]

Top 3 retail customer experience trends for 2022

The future of retail is more human and more digital. Customer experiences continue to [...]

Gen Z’s new shopping habits may kill off unprepared brands

For the past decade, brands have scrambled to serve millennials. Now, brands are reinventing [...]

6 Top tips to improve your Google ads ad relevance

In the world of paid search, there’s always room to improve the searcher experience and [...]

Instagram launches Live Rooms for live broadcasts with up to four creators

Previously, you could go live with only one other person in a stream, but [...]

TikTok is testing out a seller marketplace

TikTok might be opening itself up to third-party sellers. The company recently published a page [...]

35 Marketing automation tools for 2022 (by use case)

There are two universal truths about marketing automation tools: Not every business or marketing team [...]

Everything you need to test and optimize ecommerce Web forms

Web forms — pop-ups, in-line forms, and more — are a great way to generate [...]

DTC beauty brands double down on cross-category collabs

From plants to meal kits, beauty and personal care brands are forging Instagram alliances [...]

The importance of video in B2B selling

The consumption of digital video content has exploded over the past few years. Zenith, [...]

Why both paid and earned influencers are essential to your youth digital strategy

Influencers are essential to a successful youth digital strategy. As the second-largest influenceon young [...]

The after-sales opportunity

The customer’s journey isn’t over once they click “buy”. Your post-sales engagement with your [...]

Cross-Border Commerce Europe launches its 2021-22 blue paper deep-diving into the increasing importance of Customer Centricity in the European retail market

Cross-Border Commerce Europe launches its 2021-22 blue paper deep-diving into the increasing importance of Customer [...]

How to use email automation for customer re-engagement

Everyone is juggling their own lives, challenges, goals, and to-do lists. That means that [...]

CPG brands redefine their marketing approach

The holiday season is upon us, but consumers are celebrating differently than they have [...]

How to handle sales tax if you have customers in the United States

US sales tax is levied in almost all 50 states, but at different rates [...]

How Snap is trying to get more brands to use augmented reality

To help get businesses more comfortable with AR, Snap has rolled out a flurry [...]

3 Unconventional CRO tactics to skyrocket your revenue

Conversion rate optimization (CRO) is not for the faint of heart. It’s tough to [...]

The challenges of cross-border duties and taxes

Ecommerce brands selling into international markets need to navigate the duties, taxes and customs [...]

Amazon Style debuts first physical apparel store in LA

Amazon’s first-ever, brick-and-mortar apparel store, slated to open later this year in Los Angeles, [...]

Snapchat launches new AR commerce & shopping experience

Snapchat has announced an upgrade to its augmented reality (AR) shopping, with the launch [...]

How DTC ecommerce brands can increase post-holiday conversions

After the highs of peak season, cross-border ecommerce brands will want to continue to [...]

A Guide to the Japanese ecommerce market for cross-border brands

Japanis the third-largest economy in the world1 with a GDP of US$5 trillion2. GDP [...]

International tax update: Digital service tax, dead and done with?

On 8 October 2021, the already historical agreement about Pillars I and II was [...]

The anatomy of a great package tracking email

Amid a cluttered inbox, package tracking emails reign supreme in terms of engagement. With [...]

Klarna introduces universal shopping app

The global payments provider and shopping platform has released its all-in-one shopping app across [...]

Consumers bring domestic ecommerce demands to growing cross-border transactions

More than a decade ago, when cosmetics company 100% Pure was starting to sell [...]

Instagram video update: What you need to know to adjust your social strategy

Adam Mosseri, head of Instagram, recently said it was “no longer a photo-sharing app.” [...]

25 Unique SEO tactics that deliver big results

Wish link building could be a passive task? Want to be guaranteed top positions on [...]

Snapchat continues to advance its AR try-on tools

Snapchat has provided a new showcase of its evolving AR Try-On tools via a [...]

Klarna launches a physical card in the UK

Klarna has announced it is launching a physical card in the UK through Visa. The [...]

The Top 3 e-commerce trends for 2022

In the highly competitive and fast-paced world of e-commerce, one thing is always certain: [...]

Here’s how Meta is changing facebook ads targeting for 2022

Meta has announced the removal of Facebook Ads audience targeting options across four categories, [...]

What is shoppable content? Benefits, formats and brand examples

For years, consumers have had the option of buying in stores, online, via mobile [...]

Golden rules of e-commerce in 2022

Across the world, e-commerce is booming, which means there has never been a better [...]

Afterpay unveils BNPL subscription offering for US customers

“Buy now, pay later” company Afterpay announced Wednesday that it was going after the [...]

Gen Zers relied on buy now, pay later during the holidays. It’s time to pay up.

What may be a beneficial feature to retailers poses risks to young consumers who’ve [...]

Cross-Border Commerce Europe launches its 2021-22 Blue Paper summarizing the Green Supply Chain in European e-commerce

Cross-Border Commerce Europe launches its 2021-22 blue paper summarizing the Green Supply Chain in European [...]

14 Top reasons why Google isn’t indexing your site

Google won’t index your site? You’re not alone. There are many potential issues that [...]

Top 5 things customers love about social shopping

More than half of all luxury brands that use social shopping report better communication [...]

The Wharton School’s Barbara Kahn talks post-COVID retail trends

Today’s consumer expects a seamless integration between storefronts and the digital experience, which is [...]

Mobile app or mobile website — which one performs better?

Mobile sales traffic is growing at an unprecedented rate. In retail and e-commerce, the [...]

Checkout optimization: 5 Ways to minimize form fields in checkout

In our latest checkout usability study we’ve found that the average checkout contains 11.8 [...]

3 keys to strengthening customer experience

Even before the pandemic, retailers were eagerly experimenting with all the different ways they [...]

What is social proof & how to use it for ecommerce marketing

If you’ve ever bought a pair of jeans after seeing them on someone else [...]

A step by step guide to building a micro-influencer marketing strategy

What is a micro-influencer, and why should you choose to go this direction with [...]

Why are abandoned cart email subject lines important?

Many ecommerce marketers already know that sending abandoned cart emails to customers who add [...]

How to manage customer review data

Delta, Avery, Whirlpool, and Netgear are a few of the brands that use Reviewbox [...]

6 Companies transforming the new era of ecommerce

In the new pandemic-induced era of online shopping, both digitally native brands and traditional [...]

Facebook encourages shopping through its groups with new features

Gone are the days when shopping meant stacks of catalogs and infomercials. Today we [...]

What consumers expect in a post-pandemic world

If you needed customer support and the only option was to call them, would [...]

Best practice on how to deal with chargebacks

Keeping your whole company informed about the best practices will help prevent routine inquiries [...]

Improve the delivery experience with technology

In order to offer a customer experience on par with the big online marketplaces [...]

How to make the most of negative customer reviews

When marketers talk about reviews, they mainly refer to the good things people say [...]

A shoppable TV screen with YouTube

Whether kicking back with a movie or kicking their fitness routine into gear, more [...]

Everything you must know about ecommerce abandonment rates

There are few key performance indicators that everyone focuses on for an e-commerce store: [...]

Cart abandonment emails: Using psychological principles to influence customers’ decisions

Out of 100 people who add items to a cart, only 35 make a purchase. The [...]

10 Powerful behavioral segmentation methods to understand customer

Customer segmentation has always been important. But now that orchestrating journeys that reflect a [...]

What the Buy Now Pay Later trend means for retail and returns

Buy now pay later (BNPL) companies like Affirm, Afterpay, and Klarna have been quietly [...]

Why influencers are the secret sauce to successful social commerce

Social media platforms are undergoing a massive evolution. They are no longer solely the place [...]

How to achieve sustainable returns management

As online retail grows, so do global CO2 emissions generated by the manufacturing, ordering, [...]

The impact of Brexit on global ecommerce in 2021: what comes next?

The impact of Brexit on ecommerce and UK-EU trade in 2021 cannot go unnoticed: [...]

Instagram marketing for e-commerce brands

If you’re looking to develop an Instagram marketing strategy for your e-commerce brand, read [...]

The best abandoned cart email strategy to boost conversions

Your e-commerce site is your storefront, while the abandoned carts refer to the items [...]

Convenience, personalization, and digitization to define the in-store retail experience

Gaining the edge in retail is not as easy at it once was. Consumers [...]

Klarna launches browser extension opening up payment solutions to every online store

Klarna has launched a new browser extension which will enable consumers to use the [...]

4 New personas are changing how marketers reach and relate to customers

Microsoft Advertising has  detailed four new consumer personas that represent changes in how marketers reach [...]

Mastercard to allow any retailer on its network to accept bitcoin payment

Mastercard is making a move that could lead to wider usage of bitcoin and [...]

3 Proven customer retention strategies that drastically increase sales

This may not surprise you, but  it can be almost 7 times more cost effective [...]

eCommerce trends: 2022 outlook

Given ecommerce’s breakneck rate of change, brands need to constantly monitor the trends shaping [...]

How is Live Streaming transforming the customer shopping experience?

While live streaming is widely acclaimed for its revolutionary power in the entertainment industry, [...]

Shoppers most concerned about environment and drop brands that aren’t

Almost three quarters of consumers (73%) say that they often or sometimes go out [...]

Remove these distractions to lower cart abandons

Cart abandonment rates remain high. I’ve seen estimates in 2021 ranging from 50% to 80%, [...]

Tactics to stay ahead of the curve and boost efficiency with proactive support

For so many years, customer support was seen as a cost center – the [...]

eCommerce navigation UX – 13 common pitfalls & best practices

For this analysis we’ve summarized the 6,100+ “Homepage & Category” usability scores across 3 of [...]

10 Best progressive Web apps (PWAs) for e-commerce 2022

With consumer expectations at all time high, Progressive Web Apps (PWAs) is becoming the [...]

Definitive guide to ecommerce packaging: Eco-friendly packaging

Hey there, e-commerce business owner! You’ve got your amazing products designed and produced, you’ve [...]

Small business marketing on TikTok: The ultimate how-to guide

If you’re running a business and want to grow your audience, you’ve come to the [...]

The rise of the resale second-hand market in fashion

The EU fashion resale second-hand market is projected to double in the next five years [...]

Why mobile wallet is the ultimate weapon for BOPIS

Mobile wallets offer unique benefits for omnichannel shopping. Over the past year and a half, [...]

How shoppers are using social media

We’ve seen some tectonic shifts in shopper behavior over the past 20 years. From [...]

11 Metrics to track for mobile program success

We are now more than seven months into 2021 and it’s time to evaluate [...]

How to reduce the cost of e-commerce returns?

In February of this year, Doddle undertook its latest survey of more than 1,200 [...]

15 Local SEO mistakes and how to avoid them

Local search and maps drive traffic and leads — when done right. Watch for [...]

How to use PageRank for ecommerce websites

PageRank is a patent Google introduced, which used links to help determine websites rankings [...]

What is customer service?

The face of customer service has been reshaped by the pandemic. Research has shown [...]

First edition of a European Compendium dedicated to Cross-Border E-Commerce’s model in the “NEXT new normal” across Europe.

Cross-Border Commerce Europe launches the first edition of a European Compendium dedicated to Cross-Border E-Commerce’s [...]

10 Best practices to encourage customers to write reviews

10 Best Practices to Encourage Customers to Write Reviews juillet 22, 2021 by TurnTo How many [...]

Newsletters: Capitalizing on the intimacy of the inbox

When it comes to building direct relationships with readers, newsletters boast a superpower: intimacy. [...]