32 Predictions for social media marketing in 2023

We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now in the midst of a chaotic management shift, which could basically see anything happen at the app.
With all that’s going on, it’s difficult to predict what might be coming next, but we’ll give it a shot, with our 2023 predictions for each of the major social apps.