New retail research ahead of holiday season

For retailers in the digital age, the holiday preparations begin months before snow blankets large swaths of the Northern Hemisphere. Consumer habits tend to change in tandem with technological evolution—meaning that as devices get smarter, shoppers expect retailers to provide more personalized and relevant customer experiences when buying anything, from anywhere, at any time.
To arm retailers with the latest consumer behavior trends and preference data before the holidays, Salesforce and Publicis.Sapient released the second edition of the “ Shopper-First Retailing” report, outlining the new rules of retail from the eyes, voices and actions of consumers, backed by data collected from half a billion people worldwide.