What good is a retail metaverse if nobody can use it?

The metaverse has captivated notable brands and technology innovators alike because it provides abundant opportunities for new revenue streams and represents a way for consumers to connect with retail stores without even setting foot inside. Many brands believe it’s inevitable, and none are willing to be the ones that miss out. But are we overlooking one of the most critical factors to make the metaverse a reality?

 

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