4 Ways your ecommerce checkout is hurting your business

Does your checkout need a checkup? For nearly all eCommerce businesses, the answer is an emphatic yes, according to Elastic Path partner, Stripe. In a recent study that surveyed leading B2B and B2B eCommerce sites and customers, Stripe discovered that 96% of sites in North America, as well as 95% in Asia-Pacific and 94% in Europe, had at least five basic errors in their checkouts. The problem not only spans regions but also organizations of all sizes, from startups to large, established eCommerce sites with teams focused on increasing conversions.

 

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