Beyond responsive design: How to optimize your website for mobile users

Mobile optimization is the process of designing and developing your website and its content to perform as well on mobile devices as it does on a desktop. As more consumers access websites on their smartphones, mobile optimization is increasingly important.
Google’s mobile-friendly algorithm change in 2015 (and a few more since then) was evidence that the search engine recognizes its responsibility to surface websites that painlessly get users what they need at the time that they need it.