Physical beauty retail rebounds

Masks are coming off and full capacity has returned for beauty retailers, but the [...]

4 Post-COVID beauty trends on the rise

Amid the pandemic’s lockdowns, public mask mandates, and WFH lifestyles, many women changed their [...]

The best times to post on social media – 2022 update

Throughout 2020 and into 2021, social media became more important than ever as a way [...]

How virtual fitting rooms became the next retail battleground

Walmart is looking to create virtual fitting rooms for its online shoppers. Last week, the [...]

Snap buys another company to make AR shopping a reality

Snap is making a big bet on AR shopping. The parent company of Snapchat has [...]

TikTok launches native ad format with Spark Ads

TikTok is a world of entertainment, creativity and discovery. The power of our community [...]

Trending in email design: Representation

Diversity and inclusion is a hot topic, and so it should be! As we [...]

What is social media listening & why is it important?

If you don’t listen to consumers, why should they listen to you? You won’t [...]

Why BOPIS and BORIS will be the cornerstone of retail in 2021

The retail industry is a highly competitive, challenging and constantly evolving environment. Customer shopping [...]

How to use Pinterest to promote your ecommerce store

If you thought Pinterest was a platform just for click-happy pin hoarders full of happy [...]

Get ready for a cookie-less world with these 5 strategies

As regulations around consumer privacy tighten, D2C brands will need to lean more heavily [...]

Twitch and TikTok: The next big retail media platforms?

Since the rise of social media, more and more brands have found ways to [...]

Customer service is not customer experience (and vice versa)

All too often, when we talk with leaders about customer experience, they’ll nod their [...]

The best B2B content marketing tactics you’re probably not using

Even if it sounds obvious, B2B and B2C marketing are not the same. Even [...]

Buy now pay later services are going after smaller businesses

As providers like Affirm, Klarna, Afterpay and Sezzle gain steam among major retailers, the [...]

Nanoinfluencers are nothing new – it’s just word of mouth on steroids

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, [...]

4 Financial trends marketers should know about Gen Z

Gen Z is made up of individuals born between the years 1997 and 2012. [...]

Ecommerce personalization strategies that actually increase sales

Every day, your customers are exposed to over 4,000 advertisements, including yours. Long term, this [...]

The biggest SEO trends of 2021

The SEO industry is unpredictable just like algorithm updates that Google launches from time to [...]

3 Ways you can turn email into a retention powerhouse

During COVID, many retailers have seen an increased number of customers buying online, which [...]

Track your way to success with 11 top ecommerce SEO KPIs

Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it [...]

VAT: new cross-border ecommerce rules in the EU for a stronger European playfield for both e-tailers and e-shoppers

New Value-Added Tax (VAT) rules for online shopping enter into force today to simplify life [...]

Investment in luxury pieces: Gen Z boost the trend

Millennials and Gen Z are continually turning to investments quite different to those traditionally [...]

84% of shoppers will reject retailers that deliver a poor returns experience

More than eight in ten (84%) online shoppers would turn their back on a [...]

The new wave of delivery services bringing groceries in minutes

Cheap groceries, free delivery, on your the doorstep in 10 to 20 minutes. Fast-track grocery [...]

Consumer spending changes likely to stick, Visa says

For better or worse, some of the pandemic-triggered behavioral changes, like more online purchasing [...]

Instant delivery apps have post-pandemic staying power for beauty

The pandemic spurred beauty brands’ adoption of two-hour delivery, and they’re not stopping now [...]

Why shoppable UGC is the future of ecommerce experiences

Today’s brands have started turning the spotlight away from themselves, and toward their loyal [...]

More Gen Zers now use TikTok than Instagram in the US

After explosive user growth in 2019 and 2020, TikTok will reach a pivotal milestone with [...]

What are Core Web Vitals?

Last year, Google announced that Core Web Vitals would affect Google Search ranking signals [...]

The third edition of the “TOP 16 Countries Cross-Border Europe”: an annual ranking of the best 16 European countries in cross-border online shopping

Cross-Border Commerce Europe publishes the third edition of the "TOP 16 Countries Cross-Border Europe": an [...]

The ecommerce landscape in 2021

In 2020, the world was turned upside down by the COVID-19 pandemic, and the [...]

Social media marketing strategy tips in 2021

Today, social media are overwhelmed with accounts and business pages, but only a tiny [...]

The Lyst Index: Fashion’s hottest brands and products Q1 2021

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is [...]

10 Retail tech startup trends

In 2020, the retail industry will be shaped by emerging technologies that will change [...]

Future of sales 2025: Why B2B sales needs a digital-first approach

To meet customers’ new buying preferences and succeed at virtual selling, sales leaders must [...]

Who is the senior e-shopper?

Aged 55 and older, this relatively new profile with a traditional shopping style has immense [...]

The top tips for optimizing paid social advertising in 2021

Paid social advertising is an extremely important part of marketing a brand these days. But [...]

5 Influencer marketing tips marketers can learn from Amazon

Who has influence, in Amazon’s opinion? All Amazon customers. As such – how Amazon does influencer [...]

5 Impactful marketing hacks small businesses can implement immediately

Small business owners understand better than most that there’s no shortcut to success. The recipe [...]

Shopify bringing Shop Pay to all merchants regardless of the commerce platform they use

Shop Pay—the highest-converting checkout on the Internet—takes a critical step in becoming the preferred [...]

Popular online marketplaces in Europe

In Europe, the most popular online marketplaces are Amazon and eBay. But of course, [...]

Top 11 tools for finding long-tail keywords in 2021

Search results pages are crowded these days, with everyone vying for a spot at [...]

Why identity solutions are critical for audience targeting in a cookieless world?

Identity is an essential tool for digital marketers and advertisers as third-party cookies are [...]

How is the pandemic changing shopper habits?

In the spring of 2020, the COVID-19 pandemic shattered expectations for retailers and shoppers [...]

Loyalty programs are helping to solve privacy concerns in a cookieless world

Growing user concerns about privacy are prompting changes in how publishers and brands collect [...]

Introducing affiliate & new shops features on Instagram

We want Instagram and Facebook to serve as a home base for creators to tell [...]

Shopping from any content becomes the new normal in 2021

For over a decade, media outlets and retailers have leveraged shoppable content to maximise [...]

Pop-up shops are set to surge

With businesses in various stages of closure, it may seem like an odd time [...]

What is a referral program? A complete guide 2022

A referral program is a system that incentivizes previous customers to recommend your products [...]

Social commerce is set to skyrocket as brands truly digitalize

Socialbakers, the unified marketing platform for social media marketers, has put together its top [...]

5 Best practices for effective social media retargeting

Traditional ways of marketing are no longer as effective in bringing in those conversions [...]

How 5 companies are tackling issues with sustainable packaging this year

From changing how products are shipped to what containers they’re sold in and the [...]

What is Clubhouse, and how can brands make the most of it?

Have you ever wished you could be a fly on the wall during in-depth, [...]

TikTok is testing in-app shopping with a number of European brands

TikTok has begun testing in-app sales with a number of brands in Europe marking [...]

How to Set up Instagram Live to connect with customers

As people are increasingly isolated during the COVID-19 situation, we know it may be [...]

Shopatainment: Video shopping as entertainment

We all shop for different reasons. We shop out of necessity and utility, of [...]

3 Tips for reducing cart abandonment

Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly [...]

Retail social media trends: Reshaping the beauty industry

When it comes to the retail industry, cosmetics and beauty are some of the [...]

How much do influencers really cost in 2021?

Influencer marketing is one of the most effective ways to reach your target audience—especially [...]

How to design a landing page that converts

Nobody purposely creates an uninspiring landing page. Unfortunately, it happens quite often. As a [...]

15 Best welcome email examples for new subscribers

Have you heard the saying “You never get a second chance at a first [...]

Social media organic reach 2021: Who actually sees your content

How much value do you currently place on your organic content strategy? What was once [...]

Top 20 TikTok statistics: Key facts, figures & data [2021]

The top app is stirring up a revival of short video clips—only now, it’s even [...]

Why and how to integrate Facebook and paid search marketing strategies

Most eCommerce business owners can be divided into two distinct groups: those who think [...]

Pinterest to test livestreamed events this month with 21 creators

Pinterest is expanding into live events. The company is planning to host a three-day [...]

A simple guide to Instagram influencer marketing in 2021

Now an almost $2 billion industry, Instagram influencer marketing has taken the social media [...]

How to spot SEO myths: 20 common SEO myths, debunked

Here are 20 SEO myths that have been debunked over and over again, but [...]

2021 Digital marketing trends: The new vs the tried and true

Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. [...]

63 mCommerce statistics to show how big it is in 2021

Whether you are a business owner, a marketer, a techie, or a general consumer, [...]

2021 Top 50 global retailers

2020 was a year of consternation and confusion as shoppers around the world struggled [...]

23 Important TikTok stats marketers need to know in 2021

TikTok stats help marketers put things in perspective. Just how explosive is the app’s growth? [...]

15 Must-have social media marketing tools for 2021

In less than 10 years, social media has become an essential part of our [...]

The guide to mobile SEO

With just under 30% of traffic coming from mobile devices (and some sectors seeing [...]

Keeping pace with increased digital payment options

The rise of grocery e-commerce has established contactless payments as a new shopper expectation [...]

Cross-border VAT e-commerce is being modernised in the EU

The new rules will come into force on 1 July 2021 but preparation can [...]

Payments by Instalments: how retailers can improve Average Order Value

Here’s why retailers should consider taking payments in instalments While it may seem counterintuitive to [...]

The a16z Marketplace 100: 2021

Last February, we introduced the a16z Marketplace 100, a ranking of the largest consumer-facing marketplace [...]

TikTok, Facebook, Pinterest on reinventing shopping with social commerce

When shoppers were pushed online by the global health crisis, the shops themselves had [...]

CPG ecommerce trends and tactics to watch out for in 2021

Consumer packaged goods, which includes everything from laundry detergent to snack bars and pet [...]

6 Reasons direct mail is still effective

When it comes to modern marketing, the industry is very quick to throw out [...]

Meet Generation Z: Shaping the future of shopping

The newest consumer generations—Gen Z and millennials—are upturning retailers’ expectations. Here’s how—and what to [...]

Consumer spending in Apps hits new milestone

Consumers are making more purchases than ever through apps, reaching a record $32 billion [...]

Shopping cart abandonment stats you should know in 2021

Online shoppers leaving their loaded carts midway through the checkout process is a common [...]

The latest developments in social commerce

The corona crisis has changed the shopping behavior of a large group of Dutch [...]

13 Empirically backed form design best practices

  If you’re not following form design best practices, you’re leaving a lot of money [...]

8 Retail trends and predictions for 2021

Over the last 12 months, organizations were really scrappy, and now it’s time to [...]

Livestreaming, still niche, grows as a tool for retailers

Amazon Live is a prominent example of how interactive video shopping, popularized by TV [...]

Why focusing on Gen Z is a matter of survival for luxury brands

Many luxury brands are reluctant to shift their focus to Gen Z. But underestimating [...]

Understanding the real impact and return of email

At the DMA, we are always up for stimulating some healthy competition. How do you [...]

Why some DTC brands are doubling efforts on Amazon

Direct-to-consumer brands are moving ad dollars to Amazon. The strategy is a result of [...]

16 YouTube trends for 2021/2022

When it comes to online video sharing, YouTube is, without a doubt, the ultimate destination. [...]

A starter guide for customer insights analysis

If you’re just getting started in building a voice of the customer program, this [...]

Moving from customer engagement to customer participation

Many brands seek to enhance and increase customer engagement as customers progress through their [...]

How to use data to turn customers into brand ambassadors

A good customer experience is worth its weight in gold, as it will make [...]

Why more stores are adding PayPal

The digital wallet that allows contactless payment is rapidly becoming the payment method of [...]

Here is how Lancôme used XR to create new customer experiences

In a recent  industry report, the extended reality (XR) is expected to reach $463.7 [...]

Instagram marketing for B2B companies

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram [...]

What is Unified Commerce?

Between the revenue impact of negative shopping experiences and the potential uplift of positive [...]

Reimagining retail’s next chapter of digital, physical, and immersive shopping experiences

Innovation mindsets must reimagine customer experiences and retail operations for a new world order. The [...]