Second edition of the “TOP 100 Cross-Border Marketplaces Europe”, an annual analysis of the best global cross-border platforms

Cross-Border Commerce Europe, the platform that drives cross-border e-commerce in Europe, launches a study that [...]

8 Common social media marketing mistakes brands still make

Social media has been a part of our lives for over 20 years. While [...]

QR Codes, AR and contactless payments – will they last?

Every year, new technology emerges – bringing with it innovative solutions to longstanding problems [...]

Chinese on-demand consumption trends report 2022

JD.com, China’s leading technology driven e-commerce company and Dada Group (“Dada”), a leading platform [...]

9 Voice of the customer tools and tips

With brands focusing more and more on consumers, capturing the voice of the customer is [...]

19 customer experience metrics to monitor

Your product screams quality and it won’t break the bank. Why are sales dropping? [...]

5 Ways businesses can get traffic and generate leads

You can have all of the traffic in the world, but if you can’t [...]

A single point of contact for all shipping issues avoids data chaos

Five steps to improve processes and increase transparency in your cross-border business. 1. Centralize your [...]

The difference between personalization and customization in retail CX

Retailers often use the terms ‘personalization’ and ‘customization’ interchangeably. In reality, these two terms [...]

70% of Europeans are open to Live Shopping

Live Shopping is already a standard for online purchasing in China. Moderators or popular [...]

8 Reasons why a YouTube channel is a requirement for your brand

According to recent statistics, 74% of adults in the US use YouTube. That’s more [...]

Pinterest doubles down on social commerce

Pinterest is ramping up its e-commerce capabilities and influencer content with a big focus [...]

12 Innovative ways to target Generation Z on Snapchat

Snapchat is not dead, especially among 18- to 29-year-olds, which is why marketers shouldn’t [...]

Modern consumer journey: All you need to know

The traditional consumer journey has evolved dramatically over the years, with eCommerce fundamentally changing the way consumers purchase products. While [...]

How to run a successful campaign with micro-influencers

Until a few years ago, influencer marketing was limited to celebrities and people seen as [...]

The new holiday retail planning guide – Chapter 1

By all accounts, the 2020 holiday shopping season made history. Digital sales skyrocketed by [...]

The new holiday retail planning guide – Chapter 2

Consumers spent a record $1.1 trillion on ecommerce channels in 2020. Although more people [...]

The new holiday retail planning guide – Chapter 3

The average number of touchpoints consumers use to interact with brands is nine. To [...]

The new holiday retail planning guide – Chapter 4

From special appointments to curbside pickup, digitizing the in-store experience this holiday season is [...]

The new holiday retail planning guide – Chapter 5

What will fulfillment look like during the 2021 holiday season? From engaging alternative delivery [...]

Facebook announces the next stage of its ecommerce push, including shops on WhatsApp and visual search

In line with its growing eCommerce focus, Facebook has announced a range of new [...]

What consumers want from social media is different than brands, creating a performance gap

In little over a decade, social media has emerged as businesses’ number one way [...]

Inside IKEA’s digital transformation

What does it mean for one of the world’s most recognizable retail brands to [...]

Social platforms are rerouting the path to purchase

As ecommerce capabilities evolve, social media platforms are turning into true retail destinations. Snapchat stickers [...]

Why brands like L’Oreal are creating their own TV shows

L’Oreal is the latest brand to experiment with producing a TV series – but [...]

Retailtainment: a deep dive into the new shopping experiences

A century later, Emile Zola’s vision of shopping as a mass leisure activity is [...]

Buy Now, Pay Later statistics and user habits

When it comes to financing options, consumers now have alternatives to credit cards in [...]

How to create a powerful email marketing funnel

Have you experienced a situation where you have got a list of emails full of [...]

The new normal: A guide to future-proofing your business

Never have we seen such rapid change in the way customers shop. With lockdown restrictions [...]

Ecommerce personalization guide 2022

In the rapidly evolving world of ecommerce, merchandisers have to keep up with the [...]

How to prepare your ecommerce business for a cookie-less future

By now, you’ve probably heard about the cookieless future. We’re entering a new era [...]

The complete guide to holiday advertising on Pinterest

There’s no place like Pinterest for the holidays. With over 200 million monthly active users, [...]

How businesses are using QR codes to boost engagement

Quick response (QR) codes are square images, and colorful patterns optically scanned using a [...]

The power of TikTok for marketers and advertisers

Whether you like it or not, whether you use it personally or not, there’s [...]

How to deliver great customer experience at scale

The most effective customer strategies are grounded in active engagement, setting clear expectations and [...]

How to avoid SEO disaster during a website redesign

Redesigning or migrating your website is a huge undertaking. Protect your investment with this [...]

Same-day delivery: is the reward worth the risk?

Consumers today are becoming less patient with shipping times by the minute, with many [...]

How to efficiently collaborate with influencers in 2022 – updated

Social media influencers are now highly associated with branded content and advertisements. Nevertheless, their [...]

Voice commerce is the next commerce

We humans love to predict the future. Especially in business, we spend a good [...]

10 Tips to avoid email spam filters

Have you ever wondered why your open rate suddenly drops into the single digits? It [...]

How to amplify brand awareness with smarter tools and products

With the continued rise of digital video, advertisers and brands are changing their strategies, [...]

Definitive proof that site speed impacts conversion

As the eCommerce industry becomes more and more savvy to the benefits of a [...]

Building personalised customer engagement with gamification

Our role as marketers is becoming ever more difficult and complex. This is driven [...]

Social responsibility and sustainability in e-commerce

Particularly for younger generations, sustainability and social responsibility are key buying factors. How can [...]

Reinventing the in-store experience: the reshaping of retail

The world is reopening. After more than a year of people trying to avoid [...]

The definitive guide to running a social media contest in 2022

Drumming up engagement for your brand with a social media contest is possibly one [...]

3 Tips to market authentically to Gen Z audiences

Independent. Savvy. Driven. Authentic. These traits define Generation Z in all aspects of their [...]

Brands are doubling down on WeChat Channels: Here’s what DTC brands can learn from them

Short video marketing is becoming an indispensable part of brand’s digital journey in China. With [...]

The brand’s guide to getting verified on social media networks in 2022

The coveted ‘blue check’ or verified symbol can play an integral role in a [...]

The average shopping cart abandonment rate globally is 69.77%

In June, the shopping cart abandonment rate from Home & Furniture was the highest, [...]

11 Awesome welcome emails fit for e-commerce

Welcome emails play a crucial role in setting the tone for an e-commerce brand’s relationship [...]

What exactly does it take to gain customer loyalty?

To answer this question, we conducted a quick poll asking consumers what they love most [...]

How to grow your local business on Instagram

Increasing a local business clientele through social media might be challenging. With such a [...]

How to improve each stage of your ecommerce sales funnel

The average conversion rate for ecommerce sites is 2.63% —in other words, 97.37% of your [...]

4 Ways retailers can deliver great CX in 2022

There’s been a lot of attention on the shift to e-commerce in 2020, but much [...]

7 Trends shaping the future of retail and consumer products

Behind what brands report to the street, behind every decline in sales, behind each [...]

Physical beauty retail rebounds

Masks are coming off and full capacity has returned for beauty retailers, but the [...]

4 Post-COVID beauty trends on the rise

Amid the pandemic’s lockdowns, public mask mandates, and WFH lifestyles, many women changed their [...]

The best times to post on social media – 2022 update

Throughout 2020 and into 2021, social media became more important than ever as a way [...]

How virtual fitting rooms became the next retail battleground

Walmart is looking to create virtual fitting rooms for its online shoppers. Last week, the [...]

Snap buys another company to make AR shopping a reality

Snap is making a big bet on AR shopping. The parent company of Snapchat has [...]

TikTok launches native ad format with Spark Ads

TikTok is a world of entertainment, creativity and discovery. The power of our community [...]

Trending in email design: Representation

Diversity and inclusion is a hot topic, and so it should be! As we [...]

What is social media listening & why is it important?

If you don’t listen to consumers, why should they listen to you? You won’t [...]

Why BOPIS and BORIS will be the cornerstone of retail in 2021

The retail industry is a highly competitive, challenging and constantly evolving environment. Customer shopping [...]

How to use Pinterest to promote your ecommerce store

If you thought Pinterest was a platform just for click-happy pin hoarders full of happy [...]

Get ready for a cookie-less world with these 5 strategies

As regulations around consumer privacy tighten, D2C brands will need to lean more heavily [...]

Twitch and TikTok: The next big retail media platforms?

Since the rise of social media, more and more brands have found ways to [...]

Customer service is not customer experience (and vice versa)

All too often, when we talk with leaders about customer experience, they’ll nod their [...]

The best B2B content marketing tactics you’re probably not using

Even if it sounds obvious, B2B and B2C marketing are not the same. Even [...]

Buy now pay later services are going after smaller businesses

As providers like Affirm, Klarna, Afterpay and Sezzle gain steam among major retailers, the [...]

Nanoinfluencers are nothing new – it’s just word of mouth on steroids

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, [...]

4 Financial trends marketers should know about Gen Z

Gen Z is made up of individuals born between the years 1997 and 2012. [...]

Ecommerce personalization strategies that actually increase sales

Every day, your customers are exposed to over 4,000 advertisements, including yours. Long term, this [...]

The biggest SEO trends of 2021

The SEO industry is unpredictable just like algorithm updates that Google launches from time to [...]

3 Ways you can turn email into a retention powerhouse

During COVID, many retailers have seen an increased number of customers buying online, which [...]

Track your way to success with 11 top ecommerce SEO KPIs

Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it [...]

VAT: new cross-border ecommerce rules in the EU for a stronger European playfield for both e-tailers and e-shoppers

New Value-Added Tax (VAT) rules for online shopping enter into force today to simplify life [...]

Investment in luxury pieces: Gen Z boost the trend

Millennials and Gen Z are continually turning to investments quite different to those traditionally [...]

84% of shoppers will reject retailers that deliver a poor returns experience

More than eight in ten (84%) online shoppers would turn their back on a [...]

The new wave of delivery services bringing groceries in minutes

Cheap groceries, free delivery, on your the doorstep in 10 to 20 minutes. Fast-track grocery [...]

Consumer spending changes likely to stick, Visa says

For better or worse, some of the pandemic-triggered behavioral changes, like more online purchasing [...]

Instant delivery apps have post-pandemic staying power for beauty

The pandemic spurred beauty brands’ adoption of two-hour delivery, and they’re not stopping now [...]

Why shoppable UGC is the future of ecommerce experiences

Today’s brands have started turning the spotlight away from themselves, and toward their loyal [...]

More Gen Zers now use TikTok than Instagram in the US

After explosive user growth in 2019 and 2020, TikTok will reach a pivotal milestone with [...]

What are Core Web Vitals?

Last year, Google announced that Core Web Vitals would affect Google Search ranking signals [...]

The third edition of the “TOP 16 Countries Cross-Border Europe”: an annual ranking of the best 16 European countries in cross-border online shopping

Cross-Border Commerce Europe publishes the third edition of the "TOP 16 Countries Cross-Border Europe": an [...]

The ecommerce landscape in 2021

In 2020, the world was turned upside down by the COVID-19 pandemic, and the [...]

Social media marketing strategy tips in 2021

Today, social media are overwhelmed with accounts and business pages, but only a tiny [...]

The Lyst Index: Fashion’s hottest brands and products Q1 2021

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is [...]

10 Retail tech startup trends

In 2020, the retail industry will be shaped by emerging technologies that will change [...]

Future of sales 2025: Why B2B sales needs a digital-first approach

To meet customers’ new buying preferences and succeed at virtual selling, sales leaders must [...]

Who is the senior e-shopper?

Aged 55 and older, this relatively new profile with a traditional shopping style has immense [...]

The top tips for optimizing paid social advertising in 2021

Paid social advertising is an extremely important part of marketing a brand these days. But [...]

5 Influencer marketing tips marketers can learn from Amazon

Who has influence, in Amazon’s opinion? All Amazon customers. As such – how Amazon does influencer [...]

5 Impactful marketing hacks small businesses can implement immediately

Small business owners understand better than most that there’s no shortcut to success. The recipe [...]

Shopify bringing Shop Pay to all merchants regardless of the commerce platform they use

Shop Pay—the highest-converting checkout on the Internet—takes a critical step in becoming the preferred [...]

Popular online marketplaces in Europe

In Europe, the most popular online marketplaces are Amazon and eBay. But of course, [...]

Top 11 tools for finding long-tail keywords in 2021

Search results pages are crowded these days, with everyone vying for a spot at [...]

Why identity solutions are critical for audience targeting in a cookieless world?

Identity is an essential tool for digital marketers and advertisers as third-party cookies are [...]