Who, what, why, and where? How to define your target audience

Making assumptions about who your customers are and what they’re looking for is extremely ineffective and often a complete waste of time and money. If you’re struggling to define your target audience and would like to learn more about researching and discovering who they are and how to target them, keep reading for some simple ways to do so.
Look at Your Existing Customers
By taking a look at your existing customers and working out what’s giving you results can provide valuable insights. Look at how often your customers buy from you and what they tend to buy and then determine whether your customers are happy by asking yourself what you can do to engage and better align with your customers.