30 Essential Facebook statistics you need to know in 2022

From keeping updated with the average cost-per-click of Facebook ads, to understanding the varying demographics in monthly active users, there’s never been more competition to get your ad seen by the right people. If you want your Facebook marketing strategy to succeed, read these 30 informative statistics.
India leads the world in total Facebook users
While it may be surprising, only 10% of Facebook users come from the US or Canada.