What is a money page, and how do you optimize one?

The most valuable pages of your website are going to be called your “money pages.” But how exactly do you find a money page, and what steps do you take to optimize it to serve your business? You probably already know that not all pages of your website are created equal. Some of them are simply more important than others and some of them are simply more valuable than others.
The most valuable pages of your website are going to be called your “money pages.” But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?