Conversion rate optimization (CRO) is the process of increasing the percentage of landing page visitors who take a desired action, such as making a purchase, subscribing to a newsletter, or downloading a file. The ultimate goal of CRO is to improve your advertising bottom line, whether that’s by increasing revenue or reducing expenses.
Many different CRO techniques can be used to increase conversion rates, but the most effective campaigns usually employ a combination of several different tactics. CRO techniques include A/B testing, landing page optimization, and personalization. The following five steps will help you fuel online growth with CRO tools.