The perfect ecommerce return policy strikes a delicate balance between customer centricity and strong business economics. You want to delight your customers, but you also want to make sure you’re running your business sustainably. When done thoughtfully, your return policy creates confidence, trust, and a sense of security. Ultimately, your customer retention rate increases.
Lastly, your refund policy is the rock of your company’s customer support organization. A well-crafted refund policy makes it easy for your support agents to resolve issues quickly.