2022 Holiday and festive season commerce trends: 5 Predictions

While the last few years have brought on more than a few challenges, they’ve also brought into focus the things that really matter and renewed our appreciation for the people and times that bring us joy. No matter what’s going on, people around the world have shown that they are determined to make the most of precious moments—especially around the holidays.
In 2020, consumers kept the festive spirit strong despite lockdowns and store closings due to Covid. Retailers, brands, and marketers made it possible by expanding and improving commerce experiences to meet consumers’ growing needs. In 2021, new problems threatened the holiday season, but again the industry rose above, with The National Retail Federation saying, “Despite supply chain problems, rising inflation, labor shortages and the omicron variant, retailers delivered a positive holiday experience to pandemic-fatigued consumers and their families.”