4 Ways to identify B2B influencers in 2022

B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders in your industry, you can reach new audiences, build trust and credibility with current customers and prospects, and drive sales.
Planning and executing a B2B influencer marketing strategy is challenging. There are several moving pieces that require attention and focus. But the most critical factor is how you identify the influencers you decide to collaborate with. If you get this part wrong, your entire program can get derailed with poor performance. In addition, you’ll need individuals who are respected and well-connected in your industry and who align with your company’s values.