According to Statista, more than two billion people made online purchases in 2021, with e-commerce sales projected to hit $7.4 trillion worldwide by 2025. Adweek also reports that there has been a massive shift in consumer behavior when it comes to shopping over the past year — 72% of consumers plan to make regular purchases online vs. only 57% of consumers saying they’ll be shopping in person.
Industry Insights Blog
Influencer marketing for ecommerce vs. retail
According to Statista, more than two billion people made online purchases in 2021, with e-commerce sales projected to hit $7.4 trillion worldwide by 2025. Adweek also reports that there has been a massive shift in consumer behavior when it comes to shopping over the past year — 72% of consumers plan to make regular purchases online vs. only 57% of consumers saying they’ll be shopping in person.
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