Influencer marketing for ecommerce vs. retail

It’s no surprise that e-commerce has rapidly grown as a result of the COVID-19 pandemic propelling online sales even more than normal. With physical stores getting back into the game after a period of rebuilding, the competition is heating up.
According to Statista, more than two billion people made online purchases in 2021, with e-commerce sales projected to hit $7.4 trillion worldwide by 2025. Adweek also reports that there has been a massive shift in consumer behavior when it comes to shopping over the past year — 72% of consumers plan to make regular purchases online vs. only 57% of consumers saying they’ll be shopping in person.