How to get Facebook ads working for you in 2023

A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend.
But things have started to change once again. eCommerce businesses are seeing their revenue grow. It’s easier to get valuable ad placements. The average Facebook ads cost has finally started to fall.