How consumers are tackling the 2022 holiday shopping season

Consumers and retailers alike are prepping for the holiday season. And this holiday season, retailers need to stay nimble and adjust to shoppers’ evolving preferences, especially as concerns around inflation continue.
Whether it’s hunting more for deals, doing more of their shopping from the convenience of their phone, or focusing on gifts for themselves, consumers’ shopping behaviors are going to be different from previous years. To understand these changes, LTK, the creator-guided shopping app and influencer marketing platform, conducted a survey of U.S. consumers about their holiday shopping plans. Here are some of the key findings from the survey that retailers need to know about this holiday season.