2022 Black Friday ecommerce guide

An estimated $209.7 billion is up for grabs during the 2022 holiday season (November 1 to December 31), according to Adobe Analytics forecasts. But most online stores will fall short of their revenue potential during this year’s Black Friday ecommerce rush.
Merchants spend heavily on Black Friday marketing strategies to lure customers in: They run Black Friday deals, influencer campaigns, Instagram ads, and other expensive customer acquisition plays. But dollars spent on attracting people to your site go to waste if you can’t provide a shopping experience that converts browsers into buyers.