2022 Black Friday ecommerce guide

An estimated $209.7 billion is up for grabs during the 2022 holiday season (November 1 to December 31), according to Adobe Analytics forecasts. But most online stores will fall short of their revenue potential during this yearโ€™s Black Friday ecommerce rush.
Merchants spend heavily on Black Friday marketing strategies to lure customers in: They run Black Friday deals, influencer campaigns, Instagram ads, and other expensive customer acquisition plays. But dollars spent on attracting people to your site go to waste if you canโ€™t provide a shopping experience that converts browsers into buyers.

โ†’ Read the full article: 2022 Black Friday ecommerce guide

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