Cost of losing trust exceeds the benefits of gaining it

Trust has become one of the most important factors for businesses to stay in the market, gain more revenues, and retain talent. PwC recently conducted a study to understand how trust impacts organizations and how they can cultivate it. Check out the finding in this article.
The business world is changing fast, especially after the COVID-19 pandemic. As businesses develop more strategies and tactics to survive and thrive in a highly competitive market, one factor will help them cut through the noise and capture more market share and revenues: trust. According to a study by Salsify, 46% of consumers are willing to pay more to buy from a brand they trust. Similarly, trust is also essential when it comes to employer-employee relationships.

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