What is buyer-level intent? Everything B2B marketers need to know

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart, employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? Fortunately, we know the solution: Studying and understanding buyer-level intent data.
What is Intent Discovery?
NetLine’s Intent Discovery is a sales acceleration tool designed to capture first-party intent data at the buyer-level generated by the collective consumption behavior occurring across 13k+ pieces of gated content.