Twitter releases Product Drops feature to let shoppers track new merchandise

Picture this: Your favorite brand announces that it’s dropping a new collection in a few weeks. The weeks fly by and on drop day… you completely forget about it. And that hot new item you wanted? All gone.
If this sounds familiar, we’ve got something for you.
People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support. We’re excited to change that and introduce new shopping features that empower shoppers to stay on top of the launches that matter most to them and provide merchants with another way to engage shoppers around big product moments.