A look at TikTok commerce in 2022

Itโ€™s no secret that the emergence of TikTok has changed the traditional social channel landscape regarding entertainment. According to eMarketer, US TikTok Adult users spend an average of 38 minutes/day on the platform. When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead.

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