Contextual targeting: Everything you need to know about it

Targeting your audience based on their search terms is a cornerstone for SEO. This is how you create ads geared toward people who are already looking for your product or service, resulting in better engagement and conversions.
But to make a better effort to reaching their target audience and create business opportunities, marketers took one step further by targeting ads to particular search results, a.k.a. Contextual Targeting.