What’s better for the environment: buying online or in-store? Well, it depends. One truck delivering 100 packages is generally far more efficient than 100 individuals taking separate car journeys to the store. But the equation quickly changes when you consider next- and same-day delivery, missed delivery attempts, and buying with the intention of returning much of the order. Factors that were once a competitive edge for online – such as cheaper goods, fast shipping, and unlimited returns – are now being called out for their damaging environmental impact.