How loyalty programs solve seasonality

For U.S. and UK brands, the summer sale season is about to begin while Australian businesses are beginning to hunker down for their winter sales cycle. Whether you’re a sunscreen brand prepping for fun in the summer sun or a skiwear brand dusting off your inventory for the slopes, seasonality plays into how you do business. For season-dependent brands, maximizing on-season sales is a must. But, how do you best handle off-season?

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