Instagram and TikTok have highest daily engagement rates

ByteDance’s TikTok, including Douyin on iOS in China, was the most-downloaded and highest-earning non-game app in the world in the first half of 2022. It also has one of the most engaged user bases among social networking apps.
According to the Power User Curve—the latest feature in Sensor Tower’s Consumer Intelligence analytical toolkit—TikTok has the second-most engaged user base when compared to its competitors, with 29 percent of its active worldwide Google Play installs opening the app every single day each month in Q2 2022. 

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