Social media marketing trends for 2023: Predictions from the pros

Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023? In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge.
#1: Brands Prioritize LinkedIn and TikTok
While I’m personally bummed about what’s happened to Twitter in the latter half of 2022—since it’s where I’ve had my largest, most engaged audience—I think these changes will continue to bring about some much-needed reflection and recalibration for marketers in 2023, particularly those (like me) who might have relied a bit too heavily on Twitter.