Consumer insights in marketing: unveil the hidden motives of your customers

The main intrigue of marketing is that buyers do not always behave as expected. Brands are constantly trying to bridge the gap between their calculations and reality. Consumer insights provide new opportunities for this, allowing marketers to immerse themselves in the world of customers and better understand them.
What is customer insight?
A consumer portrait, no matter how detailed it may be, always contains “blind spots” – areas that escape the marketer’s attention but can become decisive in determining buying behavior. Insights help to penetrate these zones, and reveal important though not obvious factors and hidden motives.