3 Points about influencers on Instagram, TikTok and YouTube

Influencer marketing is becoming big business in the US, with brands expected to spend more than $4 billion on influencers this year. That seems justified, with 2 in 3 teens following influencers and various posts – from TikTok videos to YouTube endorsements credited with purchase influence. A new study [download page] from Nielsen takes a look at influencers themselves, examining their demographic distribution across 3 major platforms.