For every marketing goal, you need a metric that helps to gauge whether or not your strategy is hitting the mark. On top of that, new metrics seem to be created on a weekly basis. What should marketers track? This article will cover the core social media measurements to help every business set the right goals and analyze the results.
The impact of social media on the daily lives of billions of people is growing everywhere in the world. For marketers, it means they can reach their audience effectively on different platforms. Social media metrics clearly define what your customers want, what they like about your brand, and more.