How to use plain text in email marketing

Creating effective, great-looking HTML emails can be tricky when you consider today’s rendering challenges and concerns such as dark mode and accessibility. So, it’s understandable that many marketers long to return to the days of plain text emails as a simpler alternative.
There’s a nostalgia around plain text emails. They take us back to an easier time when writing an email was just that—writing, and nothing else. However, that nostalgia can often tip over into romanticizing the effectiveness of that form of email, which has been largely supplanted by HTML emails for lots of good reasons, including performance.

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