Omnichannel retail marketing: Consumer demands then & now

Only 15 years ago, the average consumer used two touch points when purchasing an item. That number today? Six. So, how are retailers supposed to keep up with the demands of today’s consumers? By adopting an omnichannel retail marketing strategy.
The long answer is way more fun. So, stick around. Because in order to understand what’s going on with the world of retail today, we have to first analyze what went down in the past. How did the big names used to do it? And how are the pros keeping up?