Amazon rolls out TikTok-like shopping feature

Taking a bet on social commerce, Amazon announced that it is rolling out a new in-app feature called Inspire, a content hub for customers to discover and explore products, according to details shared with Retail Dive. The photo and video-based content — which is created by brands, influencers and other customers — is in a scrolling format that can be engaged with through likes, and will include links to Amazon products featured.