How to optimize for search in 2023

Don’t expect Google to take a sabbatical this year. Do expect SEO to be more nuanced than ever in 2023. My best advice? Track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your organic results. But don’t worry about every shift in search rankings because they fluctuate. Pages that drop could quickly rebound a month later, even if the fall happened because of one of Google’s frequent algorithm tweaks.