How to win over beauty consumers in the shifting post-pandemic retail landscape

Major brands including Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared their insights on how they are redefining the in-store consumer experience in the wake of the COVID-pandemic.
Since the 2010s, when Amazon hastened the decline of physical bookstores, pundits have been predicting a retail apocalypse. A landscape littered with shuttered storefronts, where mankind is utterly dependent on Alexa to send orders to a fleet of drones standing ready to deliver anything and everything within hours.