Why retailers need a mix of digital and in-person appeal to win this holiday season

It’s the most wonderful time of year for consumers and retailers alike. Many Americans are excited to re-establish holiday traditions that may have been disrupted by the pandemic. According to a recent National Retail Foundation consumer survey, 62% of holiday shoppers agree that spending on presents and seasonal celebrations is a priority, even if they need to cut back in other areas in order to afford to celebrate, given higher prices and inflation.1