How to create B2B Google ad campaigns that convert

In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has the potential for a quick return on investment (ROI). But for that scenario to happen, you’ve got to have the right strategy and tactics in place.
Lucky for you, this article will take you from, “I don’t know where to focus my time & budget,” to “I’m managing my Google Ads budget & collecting B2B leads like a boss.”