Building your ecommerce strategy in a world of 10 second attention spans

Some studies ( erroneously attributed to Microsoft) have “proven” the human attention span is now less than 10 seconds – that’s shorter than a goldfish… This might be pseudo-science but one thing I am sure of is our ability to concentrate is challenged by an exponential rise in the volume of distractions we face.
We are on the cusp of Gen Z being our most influential and highest spending customers, and they have grown up in the digital world. Let’s be honest, attention span or not, you have less than 10 seconds to capture their attention before something else does.