Top 5 TikTok creative best practices

Getting started on a new platform like TikTok can be a little intimidating – especially when it comes to creative. While it might be tempting to simply run the same creative you’ve run on other platforms, the most successful advertisers on TikTok are the ones making bespoke content and thinking TikTok-first.
How can you start thinking TikTok-first? Here are five creative best practices to keep in mind: