7 Reasons why marketing emails fail

Underperforming marketing emails are often an indicator of overall program deterioration. Reductions in clicks, conversions, and revenue are typically symptoms of a larger problem. In this post, I’ll address seven causes of poor email performance and how to fix them.
Email Not Reaching Inbox
All email marketing platforms will report a deliverability rate — the percentage of emails that recipients received. Usually this is 98% or more.