7 Reasons why marketing emails fail

Underperforming marketing emails are often an indicator of overall program deterioration. Reductions in clicks, conversions, and revenue are typically symptoms of a larger problem.ย In this post, Iโ€™ll address seven causes of poor email performance and how to fix them.
Email Not Reaching Inbox
All email marketing platforms will report a deliverability rate โ€” the percentage of emails that recipients received. Usually this is 98% or more.

 

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